yu-deng@outlook.com
Dribbble: EnzoYuDeng
Linkedin: EnzoYuDeng
Language
- Chinese – Native
- Cantonese – Native
- English – Fluent
- Italian – Beginner
Experience
Service / UX Design Concultant
at Apical, Milan, Italy
Setp 2019 – now
As the one and only designer, I am in charge of and working on the upstream cycle of a SAAS platform in the travel industry, daily practices include:
Service design – study business goals, research customer needs and deliver insights for Product Design with tools such as qualitative research, user journey, service blueprints, workshops, etc.
Product design – work with the tech leader to draft and maintain product requirements. Create guidelines for UX and UI
UX design, UI design
Director of e-commerce
at Hitchhiker Concept Store, Milan, Italy
Sept 2018 – now
Hitchhiker Concept Store is a fashion retailer based in Milan, Italy. I designed, developed and launched the e-commerce site on Shopify single-handedly and have been maintaining, monitoring the online business since.
Service / UX Designer
at Stentle Unified Commerce Platform, Milan, Italy
May 2017 – Aug 2019
Work on service design and UX phase of the e-commerce SAAS platform specialized in fashion, hospitality industry. Daily practices include customer journeys, user flows, wireframes, prototypes, etc.
Junior Consultant
at Park Consulting, Hamburg, Germany / Park Europe, Noodeloos, Netherlands
Jun 2015 – July 2016
Assist other employees to consult for clients on design management, including Unilever Design, GSK Design, COTY, Roche, Plastia, etc.
Education
Product Service System Design
Oct 2013 – present
M.Sc. in Politecnico di Milano, Milan, Italy
Industrial Design
Sept 2009 – Jun 2013
B.Eng. in South China Agricultural University, Guangzhou, China
Yu Deng 