Dribbble: EnzoYuDeng
Linkedin: EnzoYuDeng


  • Chinese – Native
  • Cantonese – Native
  • English – Fluent
  • Italian – Beginner


Service / UX Design Concultant

at Apical, Milan, Italy

Setp 2019 – now

As the one and only designer, I am in charge of and working on the upstream cycle of a SAAS platform in the travel industry, daily practices include:

Service design – study business goals, research customer needs and deliver insights for Product Design with tools such as qualitative research, user journey, service blueprints, workshops, etc.

Product design – work with the tech leader to draft and maintain product requirements. Create guidelines for UX and UI

UX design, UI design

Director of e-commerce

at Hitchhiker Concept Store, Milan, Italy

Sept 2018 – now

Hitchhiker Concept Store is a fashion retailer based in Milan, Italy. I designed, developed and launched the e-commerce site on Shopify single-handedly and have been maintaining, monitoring the online business since.

Service / UX Designer

at Stentle Unified Commerce Platform, Milan, Italy

May 2017 – Aug 2019

Work on service design and UX phase of the e-commerce SAAS platform specialized in fashion, hospitality industry. Daily practices include customer journeys, user flows, wireframes, prototypes, etc.

Junior Consultant

at Park Consulting, Hamburg, Germany / Park Europe, Noodeloos, Netherlands

Jun 2015 – July 2016

Assist other employees to consult for clients on design management, including Unilever Design, GSK Design, COTY, Roche, Plastia, etc.


Product Service System Design

Oct 2013 – present 

M.Sc. in Politecnico di Milano, Milan, Italy

Industrial Design

Sept 2009 – Jun 2013

B.Eng. in South China Agricultural University, Guangzhou, China